So you have a website, but now what? With so many people and business trying to get noticed on the web, creating a website and doing nothing else just isn’t enough anymore. We can help you get your website noticed through different digital marketing techniques. Search Engine Optimization (SEO) is one way to bring more organic traffic to your website. We will help make sure your website is optimized and indexed with the major browsers to ensure you show up in relevant searches. Search Engine Marketing (SEM) is another way to really ramp up the traffic and interaction on your website. We offer many different options when it comes to SEM like social marketing, pay per click campaigns, retargeting advertisements, mobile marketing and more. Each SEM campaign is tailored to your specific needs and goals and we work closely with you to determine the best way to accomplish your goals online.
Search Engine Optimization
Search engine optimization, or SEO, is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines.
There are many aspects of SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simple a matter of making sure your site is structured in a way that search engines understand.
The majority of web traffic is driven by the major commercial search engines, Google, Bing and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
Can Search Engines Find My Site Without SEO?
Search engines are unique in that they provide targeted traffic – people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Can Search Engines Find My Site Without SEO? Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how they can operate. Whereas the right SEO can net you more visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Most people can easily understand the basics of SEO, but depending on your time commitment, your willingness to learn, and the complexity of your website – you may decide you need an expert to handle it for you.
Search Engine Marketing
Search engine marketing, or SEM, is one of the most effective ways to grow your business in a increasingly competitive marketplace. It’s never been more important to advertise online, and search engine marketing is the most effective way to promote your services.
SEM is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which give the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs) are more visual, product-based ads that allow consumers to see important information at a glance.
SEM’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Keywords: The Foundation of SEM
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.